Leveraging Digital Transformation provides significant advantage to businesses in this Digital Age. The above points provide 3 key steps to set a foundation. Utilising and integrating social media can provide means to increase touch points, reach new ways of interacting and enhancing customer experiences, and obtain valuable data on how customers interact with your business and products. Diversifying the platforms and experiences you use to meet your customers ensures you are providing various entry points into your business which target different customers based on their preferences. The adoption of automation functions in these platforms can also ensure maximum efficiency obtained in tasks like digital marketing and various digital business processes.