5 Digital Marketing Tips

Digital marketing is a great way to reach out to potential customers, but it can be difficult to know where to start. Here are some tips for successful digital marketing:

  1. Have a Clear Goal: Before you start, it’s important to have a clear idea of what you want to accomplish. Know what you want to achieve and how you’d like to get there.
  2. Create Quality Content: Quality content is key when it comes to digital marketing. Make sure your content is unique and engaging, with a clear message and purpose.
  3. Take Advantage of Social Media: Social media is an excellent tool for digital marketing. Post relevant content, interact with your followers, and make sure you’re providing value.
  4. Track Your Results: Tracking your progress is essential when it comes to digital marketing. Use analytics to monitor your progress and make adjustments as needed.
  5. Keep Learning: Digital marketing is constantly changing, so it’s important to stay up to date with the latest trends. Make sure you’re taking the time to learn and grow as a marketer.

Following these five tips can help you create a successful digital marketing strategy and reach your goals. Good luck!

Everyday – a fresh start

A new year brings new opportunities, but it also means we have to work hard and effectively to achieve our goals. While we are in the new year, it is important to remember that every day is a fresh start and you can always do better and improve your personal and professional effectiveness. As Stephen R. Covey put it, “Effectiveness – often even survival – does not depend solely on how much effort we expend, but on whether or not the effort we expend is in the right place”.

5 Problem-Solving Techniques

Problem solving is one of the most important skills to have in any industry. A problem isn’t always just preventing a negative outcome; it can be an opportunity for innovation, creativity and betterment. Here are 5 useful methods of problem solving.

The 1:10:100 Rule

The 1:10:100 Rule shows that for every $1 to fix a problem in the design phase, it would cost $10 to fix that same problem in the development phase, and $100 after the product has been released. It’s easier and faster to make changes in the design phase. Changes in the development or production stage can be more costly, time consuming, and introduce more risk.
Source Forrester

5 Effective Project Management Methodologies

Project management methodologies are an essential part of project management. They provide a framework for the selection and use of a broad set of tools, processes, and activities. Project management methodologies include how to reach goals and success factors, how to manage teams and individuals to reach goals, how to measure performance against goals or objectives, how to ensure that stakeholders get what they need at appropriate times during the lifecycle of the project (i.e., requirements, plan/cost/schedule, benefit/risk assessment), and how to control risk.

The Persistence Formula

Persistence is the driver of success. It’s how we define ourselves, our capabilities and our place in the world. Persistence can move mountains, take us to new levels, and help us achieve what we want most.

The Consistency Formula

Consistency is the key to progress in any area of life. If you are consistent at doing something, you will see progress over time. The only way to achieve real, lasting change is to take small steps in the right direction every day. Whatever your goals, taking small steps forward reassures you that you’re moving in the right direction, and prevents discouragement. Remind yourself that consistency is that key to progress, especially when working towards long-term goals. 

5 Effective Marketing Models

Marketing is an important strategic function of business. A business must be able to sell its product or service in order to stay in the market. Here are 5 marketing models used by companies across different industries based on their unique situation for increased market share and profitability.

Growing a Brand vs Business

Building a brand is not the same as building a business. Branding is not just a logo, it’s how you communicate your company to the world as a whole. It’s comprised of every single touchpoint between you and your customer, and it’s all about the experience you create. A brand is about creating positive associations for people and driving loyalty across all touchpoints, both digital and physical.